Once upon a time letter boxing flyers, a series of radio commercials or a late night advertising promotion on TV would have been considered more than ample for an effective advertising campaign. These days to reach the throngs and guarantee your promotion is a huge Read more >
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The Write Way to Advertise
What chance does your business stand in a competitive market if you are not pushing your product or service? One of the most crucial ways to increase your sales is through advertising. Success or failure of most advertisements reverts back to one thing – the Read more >
4 Essential elements for successful direct mail campaigns
There are a multitude of theories and formulas you can try when it comes to direct mail campaigns but the most successful campaigns have four essential elements in common.
1. Your Offer
Every good direct mail campaign has an offer. Read more >
Why Outsource Your Graphic Design?
We’ve all heard the expression outsourcing, but what exactly does it mean? Basically, it’s when one company hires another business to perform work on their behalf.
So instead of having a graphics department or using a marketing agency where promotions may run behind schedule Read more >