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Marketing and branding — are the words interchangeable or is there a difference?

There are several schools of thought on the difference between marketing and branding, but at XDesigns, we subscribe to the philosophy that marketing is enthusiastically pushing a product or Read more >

One of the biggest dilemmas most businesses will face whether you’re a small lawn mowing business or part of a national real estate franchise is how to grow a quality marketing list. The two most essential traits of a successful mailing list comes down to Read more >

Content marketing has developed in leaps and bounds over the past several years. Over 90 percent of businesses have included the strategy as part of their marketing plan, but just how successful are they?

Many people are of the mindset that once the content is Read more >

If you fail to plan, you plan to fail which is why a marketing plan for the year ahead is one of your most essential business tools. It outlines what marketing strategies you are going to employ. It also ensures everyone in the company knows Read more >